At Dynamic Computer Corporation, we believe that trust is the foundation of successful partnerships. We earn trust through transparent processes, honest communications, and excellent work. These values have guided us since our founding in 1979, and are today reflected in our Q-wrxSM package of services. Q-wrxSM is designed to ensure that you have exactly the IT you need, when you need it, with 100% compliance, from end to end of your project’s lifecycle.
Over the years, Dynamic’s commitment to nurturing strong partnerships has helped us consistently win high customer satisfaction. This has resulted in 98% repeat business.
CEO and President
Farida Ali is the eldest child of Dynamic’s founder, Fida Bohra. She jokes that she has been an employee of Dynamic since she was 11 years old. While Farida played early video games and snapped 2K chips onto motherboards, she also absorbed her father’s values, business philosophy, and acumen.
Over the decades, Dynamic has rapidly evolved alongside technology, but always with a steadfast commitment to nurturing relationships and delivering the highest standard of products and services. Farida knows that quality and people are the most sustainable features of a healthy business.
Farida has earned the trust and respect of employees and customers alike. She listens to long-time advisors, mentors her staff, and leads Dynamic in setting the pace for meeting and exceeding compliance and regulatory requirements across industries.
Since 1994, Farida has led Dynamic’s growth and success. She became CEO in 2007. Farida holds a Bachelor of Arts degree in Political Science from the University of Michigan. She also earned a Juris Doctor degree and is a member of the State Bar of Michigan. Her legal background is a vital element in Dynamic’s ability to lead in industries with demanding compliance and regulatory requirements.
Vice President of Sales
Adnan Shaben brings an entrepreneurial spirit to his responsibilities at Dynamic. In his commitment to building relationships with customers, he engages them to strategize on the best ways to meet their mission-critical IT needs. Customers ranging from top-tier technology companies to U.S. federal government agencies have relied on Adnan’s expertise in clearing their pathways to growth.
Adnan brings over 20 years of experience in business development, sales territory and account management, contract negotiations, and IT systems implementation – much of it in the federal marketplace. Adnan previously led a federal sales team in the Washington DC metro area – consisting of sales, pre-sales, and sales engineering professionals – responsible for $44 million in annual revenue.
Adnan joined Dynamic in February 2016. He is a native of Alberta, Canada, and he earned a Bachelor’s degree in Economics from the University of Alberta in Edmonton. Adnan works closely with Dynamic’s customers to ensure they receive Deployment Ready IT through our Q-wrxSM package of services.
Manager, Technical Services and Logistics Group
Moiz Bhinderwala leads the technical services and logistics teams at Dynamic. In his more than 10 years of experience in the IT industry, Moiz has gained a deep understanding of the complex technological landscape. He works closely with clients to understand their IT challenges and helps design custom technical solutions to meet their business goals.
Moiz is also responsible for building test environments for client projects, performing validation and feasibility studies and coordinating all technical and logistical tasks involved in the Q-wrxSM solutions. Moiz has previously managed an IT solutions provider business serving the metro Detroit area.
Moiz joined Dynamic in July 2011 as a technical services specialist. He studied art history at Brandeis University and is currently completing a Bachelor’s degree in Computer Science at Wayne State University. He holds several technical certifications and competencies.
Josie Miller leads both the finance and human resource departments at Dynamic. She manages day-to-day operations for the finance department, and she helps with forecasting and budgeting to support strategic goals. As part of her human resources responsibilities, Josie maintains compliance with legal and regulatory requirements, and strives to make Dynamic a great workplace.
When Josie joined Dynamic in January 2016 , she brought with her over 15 years of experience in the accounting and taxation fields. In previous positions she has served as both auditor and controller.
Josie was born and raised in Michigan. She earned a Bachelor of Accounting degree from Walsh College, and passed the Certified Public Accountant (CPA) exam in full on her first attempt. Josie is an active member of the Michigan Association of CPAs (MICPA) and the American Institute of CPAs (AICPA).
Manager, Purchasing/Partnership and SEWP Program Manager
Carrie Winters brings an intimate knowledge of Dynamic’s history and operations to her dual role at Dynamic. To ensure our valued customers receive the best possible price, delivery and service, Carrie develops and maintains trusted business relationships with suppliers that allow her to effectively manage the purchase of all customer materials, supplies, and equipment. Working closely with manufacturers, she ensures all potential benefits are gained and that employee training certifications are secured to maintain competencies and further advance partnerships.
As SEWP Manager, Carrie assesses a high volume of RFQ opportunities from SEWP V, the government-wide acquisition contract (GWAC) managed by NASA. SEWP V helps federal contracting officers and defense procurement officers efficiently acquire the IT products their agencies require. Carrie identifies the opportunities that align with Dynamic’s goals before prioritizing them for pursuit.
Carrie joined Dynamic in 2004. She studied at Ohio State University and earned a Bachelor’s degree in criminal justice from Madonna University. Carrie’s previous roles at Dynamic include Receptionist, Accounts Payable Specialist, and Purchasing Assistant.
Manager, Client Services
Lisa’s passion for Dynamic and love of helping customers is central to her leadership position. In her 10 years at Dynamic, Lisa has developed a commitment to quality service and a highly evolved organizational system. She brings these skills to her role as lead project manager for our customers. She also draws on her depth of knowledge about Dynamic to support Dynamic’s Sales team in fostering leads and contracting new customers.
Lisa expertly leads the Client Services team in providing Dynamic’s Q-wrxSM solutions to customers, ensuring they receive on-time, on-spec Deployment Ready IT so that their in-house teams can focus on maximizing business performance. Among the customers that Lisa manages is Dynamic’s highly valued, decades-long relationship with a global medical diagnostics leader.
Lisa is a native of Livonia, MI and attended Schoolcraft College. Her previous roles at Dynamic include Executive Assistant, Sales Assistant, Customer Service Representative, and Sales Account Manager.
Fida Bohra founded Dynamic Computer Corporation in 1979. He led the company in becoming a highly successful small business in Southeast Michigan. Fida serves as visionary and consultant at Dynamic, overseeing core business processes and providing direction to the executive team in his role as Chairman.
Recognizing the emerging market for personal computers, Fida started Dynamic as a retail venture. In 1994, Dynamic entered the business-to-business arena to take advantage of new opportunities and continued growth. Fida instituted a corporate philosophy of providing value-added, quality services, and building strong relationships with customers.
Prior to founding Dynamic, Fida was a systems analyst with Burroughs Corporation (now Unisys), where he was responsible for mainframe programming, report generation, and forecasting. He holds a Master of Business Administration degree from Iona University in New Rochelle, New York, and a Bachelor of Arts degree in Economics from the University of Bombay, Mumbai, India.
Information technology has moved fast and far since 1979, when Mr. Fida Bohra left his position in a mainframe environment for Burroughs Corporation (now Unisys), and founded Dynamic. Fida opened a retail store that catered to hobbyists and early adopters on the leading edge of personal computing; most were Apple customers.
In 1980, as Apple moved into the education market, Dynamic won a large contract with the Detroit Public Schools. Since personal computing was moving into organizations, Fida anticipated that they would require more services. His face-to-face retail experience with users and his corporate experience qualified him to transition, in a small way, from a solely retail setting to a business-to-business environment.
We Ride the Wave
Buckle your seat belts! The 1990s were a wild ride. Computers became mainstream. By 1993, Dynamic was operating four large retail stores in the Detroit area, but we were starting to experience pricing pressure from other electronics retailers. Exerting pressure — while bringing opportunity from another direction — OEMs like Apple and Microsoft were moving at warp speed, growing overnight. Dell, Compaq, and HP surged and began offering a wider range of products. The Internet blossomed in the late 1990s, and computers were hooking up to printers, servers, and displays. During this period of intense growth, Fida learned that when forward-looking partners trust one another and work together, they keep each other on the leading edge.
The proliferation of options and devices was making acquisition more complex too. Larger companies began to seek partnerships with smaller, responsive companies who had established relationships with OEMs and could provide one-stop shopping for multiple product lines. Though Dynamic remained, to a large extent, a value-added reseller, margin pressures were making low cost a major consideration. Service and performance would be the keys to our future.
Dynamic Adapts to Meet Market Demands
In 1994, Fida closed the retail stores, and Dynamic moved exclusively to a business-to-business environment, serving local, small to mid-size companies, still primarily as a value-added reseller with service as an add-on. Fida also brought his daughter, Farida Ali, into the business. She offered a fresh perspective at a time of significant change in the world of enterprise IT.
Large organizations were moving from distributed workstations to more centralized environments, where purchasing decisions could be consolidated and IT management was becoming more strategic. The focus shifted from mainframes to desktops to work groups, then networks. Devices multiplied, and as they did, businesses wanted more services and greater customization. Farida saw that consulting could be a larger piece of Dynamic’s business. It was at this time that we expanded our offerings to full-scale IT systems integration services.
By the end of the 1990s, Farida was running day-to-day operations. Dynamic went national and found large organizations seeking partnerships with small, nimble companies.
In 1997 Dynamic earned a contract with a leading national company in medical diagnostics. We had thus entered a market with increasingly high regulatory requirements. Since then, Dynamic has been building IT as though people’s lives depended on it, because sometimes they do. Having distinguished ourselves in the market for medical device manufacturers, we moved into defense, another high-compliance, high-stakes market.
We Pave Our Own Way
In the 2000s, Dynamic anticipated and welcomed the challenge to qualify for rigorous international registrations. Farida’s legal perspective and training played a vital role in establishing our confidence and competence to meet regulatory requirements. Company milestones have followed in rapid and steady succession:
- In 2007, Farida succeeded her father as Dynamic’s CEO, and Fida became our company’s Chairman.
- In 2009 (before there was a requirement), Dynamic earned ISO 9001:2008 registration for overall quality management.
- In 2013, Dynamic earned GSA Contract #GS-35F-175AA under Schedule 70, confirming our value to government markets.
- In 2014, Dynamic qualified for ISO 13485 registration, a particularly stringent registration for the medical device industry.
- In 2015, Dynamic was selected as a Prime Contractor to U.S. federal and defense agencies under the NASA SEWP V contract, the government-wide acquisition contract managed by the National Aeronautics and Space Administration (NASA), and the largest IT contract in the federal government space.
- Also in 2015, Dynamic rolled out the Q-wrxSM package of services. Q-wrxSM builds on our ISO-registered quality management system and is designed to ensure that customers have exactly the IT they need, when they need it, with 100% compliance, from end to end of their project’s lifecycle.
Dynamic’s Q-wrxSM package is testament to our foresight, superior service, and high quality standards. Building upon our unique and proven competence to satisfy the small print, we are betting our future on serving organizations with demanding compliance and regulatory requirements.
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